FSW Design worked with Boots to develop a new range of own brand razors that would appeal to a large target market. The project was approached by identifying discreet styling themes, where the designers used inspiration from other household products to evoke a desirable styling direction. Using computer aided design the razors were modelled into a 3D environment allowing photo-renderings to be produced for focus group feedback. This information provided the basis for development of the new range offering that was launched nationally across Boots stores.